Merch That Moves
Motorsport.
Professional, on-demand merchandise for drivers and teams. Build your brand with zero inventory risk and harness fan power to keep your wheels turning.
COMING SOON - Join our early access list and be the first to get the green light.
Thank you, exciting times lie ahead. We will be in touch soon!
By signing up you agree to receive emails from Racer First about our launch. Unsubscribe anytime. See our Privacy Policy.
No Upfront Costs
Setting up a store is free. Every item is printed and shipped only when a fan orders it, so you never buy stock, store boxes or get left with unsold merch.
Earn on Every Sale
You earn a commission on every item sold through your store, with payouts going towards your racing. Track sales and earnings from your own dashboard.
Built to Last
Printed and embroidered apparel made for fans to wear well beyond race day. We handle production, shipping and customer service, so you can focus on racing.